Hoof Beats is the most widely read publication that focuses solely on harness racing and the Standardbred industry with a worldwide circulation of more than 8,000. Our readers are owners, drivers, trainers, farm managers, handicappers and fans of the sport. And because there is very little crossover in our readership, Hoof Beats is the vehicle to reach this market.
Specifications and pricing for advertising in Hoof Beats is listed below. Information for web advertising can be found here.
For more information, including upcoming deadlines and editorial content, please contact Heather Cason toll free at 1-877-800-8782, ext. 3217 or local 614-224-2291, ext. 3217. Heather Cason may also be reached at Heather.Cason@ustrotting.com
| RUN OF MAGAZINE | 1 TIME | 4 TIMES | 8 TIMES | 12 TIMES |
| Full Page (color) | 1,440.25 | 1,401.75 | 1,358.50 | 1,316.75 |
| Full Page (B&W) | 805.00 | 766.50 | 723.25 | 681.50 |
| 2/3 Page (color) | 967.75 | 926.75 | 898.00 | 868.75 |
| 2/3 Page (B&W) | 637.00 | 596.00 | 567.25 | 538.00 |
| 1/2 Page (color) | 816.75 | 782.25 | 759.25 | 741.75 |
| 1/2 Page (B&W) | 486.00 | 451.50 | 428.50 | 411.00 |
| 1/3 Page (color) | 543.75 | 526.25 | 503.25 | 479.75 |
| 1/3 Page (B&W) | 370.50 | 353.00 | 330.00 | 306.50 |
| 1/6 Page (color) | 404.25 | 393.25 | 381.75 | 370.25 |
| 1/6 Page (B&W) | 231.00 | 220.00 | 208.50 | 197.00 |
*15 percent commission given on the black and white insertion rate when ads meeting our specifications are sent in camera-ready.
| WORD ADS | $2 per word |
| BOXED ADS | $63.50 per vertical inch |
| SERVICE | AVERAGE COST |
| FULL PAGE (design and digital preparation) | $100 per ad |
| FRACTIONAL (design and digital preparation) | $50 per ad |
| REVISIONS AND UPDATES TO FILES | $20 per ad |
| USE OF NON-USTA PHOTOS | Call for rates |
Advertisements for products and services that appear in Hoof Beats and on U.S. Trotting Association websites shall not contain images of non-Standardbred horses, such as Thoroughbreds, Quarter Horses, or Greyhounds, so that advertisements will be consistent with our organizational mission to promote Standardbred racing and the Standardbred breed. Where the product or service is designed to be of equal benefit to Standardbreds and other breeds, advertisements may contain images of such individuals - if a Standardbred is depicted in a manner equal to the others. The U.S. Trotting Association is happy to provide - without charge - photographic images of Standardbred racehorses to permit advertisers to adhere to this policy.
